The travel industry is no stranger to ridiculous tourism slogans – but one has been deemed so offensive that one city council has moved to ban it.

Darwin City Council this week voted to ban products adorned with “CU in the NT”, the unofficial slogan of the Northern Territory in Australia, from being sold at local markets.

The group behind the unofficial campaign, NT Unofficial, launched the slogan in 2016 with the tagline: “The Top End. Different from the bottom end.” The campaign, to promote awareness of the Australian state, soon went viral.