Saga Holidays has announced the promotion of two of its senior team to fill two new director roles created following a structural review of its product and purchasing teams.

Elanor Sahadow has been announced as Saga Holiday’s director of commercial, responsible for the commercial and aviation functions along with commercial strategy for growth and retention for Saga Holidays.

Moving from her role as head of the short-haul business unit, she has extensive experience in product and revenue management having previously held roles at Saga including head of product and revenue management since 2011.

In addition, Rob Goodwin, previously head of destination services and river cruising, takes another key role as director of product and purchasing.

He will be responsible for product development to further deliver a compelling product proposition for Saga and lead a best in class product and purchasing function.

The role is also responsible for customer service differentiation in resort.

Goodwin has spent more than 20 years in the travel industry with varied roles most notably including head of product and commercial for Monarch and head of product, commercial and purchasing, at Cosmos Tours & Cruises.

Commenting on the promotions Maria Whiteman, managing director of Saga Holidays, said: “In order to meet our ambitious plans for the coming year we needed to structure our travel product, purchasing and pricing teams for future growth.

“I have therefore created two key director roles, reporting to me, that will help lead this area of the business.

“I am delighted that we are able to fill these roles from within our business thanks to the talent we have within the existing travel teams.”